Welcome to The Wonder Lab Collective, where imagination has no limits and creativity is our greatest superpower.

We believe that every child, and every grown-up with a curious heart, deserves a place where wonder is encouraged, kindness is celebrated, and stories spark the magic of possibility. That is why we created Wonder Critters: real animals reimagined into enchanting companions who grow with the power of creativity. From the curious axolotl who transforms into the Unilotle after meeting a unicorn, to the magical friends still waiting to be discovered, each Critter is designed to inspire curiosity, creativity, and compassion.

Wonder Critters are only the beginning. As part of the Wonder Lab Collective, we are building a world where imagination takes center stage through stories, plushies, activities, and adventures that invite families to dream, play, and create together.

Join us as we explore what happens when the ordinary meets the extraordinary. Together, we can spark a little more joy, a little more kindness, and a whole lot of wonder.